Straight talk about websites, eCommerce, SEO, advertising, AI and what actually grows an online business — drawn from decades of building, marketing, fixing and measuring the real thing.
Useful ideas don't need a timestamp to prove they're useful.
After years of WordPress updates, plugins, PHP, databases and unnecessary maintenance, we rebuilt this blog as a static site. Here's why WordPress was the wrong tool for the job — and what replaced it.
Read insightOver the past two decades, I’ve had the privilege of working closely with small businesses, helping them carve out their place in the vast, ever-changing digital…
Read insightIn today's highly competitive online marketplace, improving the online customer experience is important if you expect to increase your conversions and build long-term…
Read insightIn the ever-evolving landscape of digital marketing, the significance of regular SEO audits for your website cannot be overstated. A well-executed SEO audit acts as a…
Read insightThomas Wright on the lessons, judgment calls and hard-earned realities that come from doing the work for real businesses.
2 insightsPractical artificial intelligence: where it is useful, how it changes discovery and marketing, and what businesses should actually do with it.
2 insightsOrganic search, technical SEO, keyword strategy, local discovery and the mechanics that help useful websites get found.
19 insightsOnline stores, customer experience, analytics, merchandising and the practical work of turning traffic into revenue.
10 insightsAdvertising, lead generation, email, SMS and the broader systems small businesses use to create sustainable demand.
29 insightsWeb design, security, customer service, business judgment and lessons learned from keeping real client sites working.
17 insightsEarlier writing whose products, statistics, terminology or technology clearly belong to another era is preserved here on purpose. History is useful — especially in an industry that keeps rediscovering old lessons with new names.